MKTG6

Author Information

Charles W. Lamb, Joe F. Hair, Carl McDaniel

Product Details

ISBN: 9781133190110

Publish Date: 03/02/2012

Publisher: Cengage Learning

Number of pages: 416

Description

Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, *MKTG6* is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. *MKTG6* employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. *MKTG6* also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle.

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