Open thoughts of a graphic designer

By Zach Vigil-Minyard
On April 1, 2019


Art is subjective. This has always been the nature of it. There has never been a right or wrong way to create a work of art, however, some might say differently. 
In the upper level of the art world, there are many vigorous hoops that need to be jumped through in order to make a work of art that is not only good, but accepted. You could argue that not being accepted is fine, and you’d be right, but if you would like to pursue art as a career, you’d be forced to reconsider. 
Whether or not you’re making paintings, music, literature, photos or anything that can be considered art, you will at times have to sacrifice your pride in order to please the masses. 
As a graphic designer, I have to make art for other people as a living. The graphic designer is in a unique position, as he or she is to make art that pleases themselves, the client, the brand and most importantly, the general audience. 
You do not have the same freedoms that a poet or a sculptor may have, but at least you have a steady income. Some might refer to this as “selling out,” or the act of doing things for money even if you don’t agree with them. While this is certainly true for some graphic designers, it is not a blanket observation. 
Many designers, like me, offer original designs and work with our client to find a middle ground of what will work, what is needed and what will be eye-catching. I have done several jobs that I didn’t like or that I felt were beneath me in the past, but now I realize that attitude is holding me back from my true potential. 
As an artist, I can make something beautiful or eye-catching regardless of the subject matter, or at least I should be able to. A concept or idea is only bad if you make it bad. 
To any designers or artist reading this: remember, you will not come out the door as a recognized or amazing artist. 
You will have to work your way up, get your name out there and practice in order to master your craft. You might have to do some small jobs you don’t like or agree with, but you should see this as promotion or an opportunity to practice and get better. 
Then, hopefully, as you build a resume and excel in your craft, you’ll be able to do whatever you want.


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