Broadcasting students encouraged by seasoned professionals

Students learn from industry experts

By Christian Hunick
On April 13, 2018

Photo by Brit Raley
Greg Jaynes discusses the social media environment and advertising in the second breakout session. Students could choose which of the breakout sessions they wanted to attend.

 

The ASU Department of Mass Media and Communication hosted its second Broadcast Seminar on April 6, giving students a chance to learn from and network with experts in the broadcasting industry.

The event took place on the third floor of the Porter Henderson Library and was broken into several panels.

One of the panels, called “How to get that First Job and how to Network,” featured James Pickens of Town Square Media, Dave Wagner of KSAN, Senora Scott from Fox San Angelo, Lake View Hall of Fame Coach Jim Slaughter, and Color Analyst for the Carolina Panthers Radio Network Eugene Robinson.

The experts emphasized that everyone must start at the bottom when they begin their career in broadcasting.

“You are going to have to get your foot in the door . . . and work your way up,” Scott said. “People think they are going to make a million dollars being an executive right off the bat, but that is not the case. You have to put in the work and start at that ground level.”

The benefit of starting at the bottom, Scott explained, is learning new skills and gaining experience with each intermediate position.
Another key to getting a job in broadcasting, students learned, is attending broadcasting and journalism conferences and other similar events to meet and make connections with people in the industry.

The seminar speakers said that even though attending these events often costs money, which can be hard on college students, the opportunity to make connections with people working in the broadcasting industry is worth it.

“Go to these events and meet people,” Wagner said. “The more people you meet, and the more of a network you can develop, the closer you will be to finding the ultimate job that you really want.”

Pickens suggested that a good way to move up in the broadcasting business after landing an introductory-level job is to find a mentor.

“Find someone that can help you throughout your career,” Pickens said. “I had a couple of mentors from my first job, and I still talk to my old boss to this day. They can really help point out things that you haven’t seen or haven’t thought about.”

Students who went to one seminar in the morning session also had the opportunity to attend another in the afternoon.

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